In New York, on Word Pneumonia Day 2015 (Nov 12), MSF volunteers attempted to deliver more than $17 million of fake cash - the equivalent of one day of profits from the pneumonia vaccines for Pfizer globally - to Pfizer's CEO Ian Read. The same day, MSF launched a global petition to ask Pfizer and GlaxoSmithKline (GSK) to reduce the price of the pneumococcal vaccine to $5 dollars per child (for all three doses) in developing countries.
The silent march started from Grand Central Station and ended at Pfizer HQ. There the volunteers dropped 2500 flowers (the equivalent of the number of children dying of pneumonia every day) in an empty crib containing the names of people who has signed the petition.
World Pneumonia Day 2016: MSF volunteers dropped 2500 flowers (the equivalent of the number of children dying of pneumonia every day) in an empty crib outside of Pfizer's global HQ, containing the names of people who has signed the petition. Pfizer employees accepted the crib.
April 2016: In this picture MSF volunteers and supporters drop 2500 flowers into an empty crib in front of Pfizer global Headquarter.
On April 27th 2016, dozens of MSF volunteers delivered to Pfizer global headquarter in New York, the names of nearly 400 000 people asking Pfizer and GlaxoSmithKline (GSK) to reduce the price of the pneumonia vaccine to 5 dollars per child in developing countries. In this picture MSF volunteers and supporters drop 2500 flowers into an empty crib in front of Pfizer's offices.
A member of MSF staff is stacking up a pile of fake cash outside Pfizer's HQ in Manhattan, New York City, on World Pneumonia Day 2015 during a protest demanding that Pfizer drops the price of their lifesaving pneumonia vaccine to $5 per child.
Photograph by Stephanie Pilick
January 2015: Outside the venue of the Gavi replenishment meeting, MSF staff and supporters gathere to demand GSK and Pfizer reduce their price for the pneumococcal vaccine to $5 per child.
January 2015: MSF stunt in Berlin outside the venue of the Gavi replenishment meeting, demanding GSK and Pfizer to reduce their price for the pneumococcal vaccine to $5 per child.
January 2015: 'Whichever way you spin it, phrama always wins'. MSF stunt in Berlin involved world leaders spinning a wheel of fortune in which - when it comes to the pneumococcal vaccine - pharma almost always wins.
MSF put up an ad at a bus stop outside of Pfizer's HQ in New York City asking the corporation about their pricing policy which leaves millions of children around the world unprotected against deadly pneumonia.
Photograph by MSF
When prices are hidden, you can essentially set the price as high as you'd like. No one would know, right? It's absurd, but unfortunately, this is the way pharmaceutical companies set prices for their life-saving pneumonia vaccines.
